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Cyber Monday is a marketing term used in U.S., for the Monday immediately following Black Friday. Black Friday may have been the most happening shopping event on the minds of most Americans this past week, but those looking for the best deals on the Web are already focusing on Cyber Monday. That's when the deals get really good and the only line you're dealing with is the one connecting you to the Internet. It's like Black Friday but without the early-morning sprinting and the deals are haphazardly scattered all over the web. It's Cyber Monday!
Black Friday is the day immediately following Thanksgiving that, for retailers and many shoppers, is the kickoff for the Christmas season. Stores open incredibly early and offer drastic price cuts and savings for early bird customers. Cyber Monday, however, has become the Christmas kickoff for online retailers and shoppers. After Thanksgiving festivities, many people spend part of the following Monday ordering gifts online. As the years go on, the Cyber Monday phenomenon seems to grow stronger and stronger.
The term "Cyber Monday" is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 78% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004. In late November 2005, the New York Times reported that "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."
Although Cyber Monday is not the biggest shopping day of the year, it is one of the busiest for online retailers. This shopping phenomenon is just like a twin to Black Friday. The best thing about Cyber Monday is that many online retailers follow this tradition and offer discounts and saving opportunities for web customers who get their orders in early on Cyber Monday. Some online retail companies also offer incentives and saving options for their first-time customers.
Early discounts this year may have taken some of the shine off Cyber Monday but the key online holiday shopping day is still expected to attract bargain hunters who may not have had their fill over the weekend. The highest numbers of sales recorded each year on this day are for the electronic products. So, watch out for the best tech deals out there today. Happy Shopping!