We all use the internet more and more in our daily lives. Now with the smartphones, we need the internet almost every hour. And most notably, we need to go back to certain pages more often than the others. Thus, there is basically a repetition of a few of the webpages on a particular device, and quite naturally, the user desires these webpages to open almost instantaneously.
Generally, how fast these pages will open depends on the internet connectivity, the efficiency with which these webpages open up, the browser quality and so on. So, there are several external factors that come in to play. There is hardly any control to optimise all or many of them so that ultimately the user suffers.
That is why the AMP is here. It is the Accelerated Mobile Pages project undertaken by many of the worldwide leaders of the internet, notably Google. The Google AMP project is an extension of the Facebook Instant Articles that we had heard of a while ago. The FB initiative was to make sure that the web contents are instantly accessible to a user much quicker than reaching it through a browser. But due to various reasons, although the FB initiative got stuck, Google and a few other major players have taken it up to extend similar services to users, as the intention behind the initiative was very positive!
How do Accelerated Mobile Pages (AMP) from Google Work?
The Google AMP is here with the sole objective to cache, pre-load and pre-render the various webpages frequently visited by a user. It has three essential components in its build- AMP HTML, AMP JS and Google AMP Cache.
Without going much into the technicalities, it can be easily summed up that the AMP HTML *optimises the pre-loading and pre-rendering part of the webpages frequently used and the AMP JS makes sure they open up faster than usual through any other browser. The Google AMP Cache on its parts ensures to fetch the details of the webpages and temporarily store them as cache memory so that these can be referred to whenever the user wants to open these pages back. The whole exercise is to not only render the webpages faster but also to do so using the least bit of memory.
Google AMP Cache being a proxy-based content delivery network that makes all images and JS files load from the same source while opening a webpage. It uses HTML 2.0 version as of now so that the efficiency in pre-loading and pre-rendering is the fastest.
Advantages and Examples of AMP Pages
The simplest of advantages that AMP pages offers is to make the frequently used webpages run faster than usual on your internet device.Different AMP projects try achieving this in different possible ways. Besides the main intention, a few other things too matter like consuming the least of memory space, and a leaner and faster working or operating procedure.
All of the projects are still going through a lot of validation stages and continual R&D is improving the performances day by day. But soon the Google AMP will be ahead of all the others owing to its faster pace of development, technical expertise as well as an understanding of the user psyche. The user is benefited the most as s/he can now repeatedly open the frequently used webpages faster, adding to her/his convenience. A leaner AMP that consumes the least bit of space in the phone memory will help a lot, and that is exactly where the Google AMP projects of the future are headed towards.