Thursday, May 22, 2014

ROBOTS.TXT - How to Block Pages, Directories?


ROBOTS.TXT  RULES:



Here are the ROBOTS.TXT commands which can be used by creating a notepad file and place these codes if you would like to block a page, file, directory or whole site.

List of ROBOTS.TXT COMMANDS

  • To block the entire site, use a forward slash.
    Disallow: /
  • To block a directory and everything in it, follow the directory name with a forward slash.
    Disallow: /junk-directory/
  • To block a page, list the page.
    Disallow: /private_file.html
  • To remove a specific image from Google Images, add the following:
    User-agent: Googlebot-Image
    Disallow: /images/dogs.jpg 
  • To remove all images on your site from Google Images:
    User-agent: Googlebot-Image
    Disallow: / 
  • To block files of a specific file type (for example, .gif), use the following:
    User-agent: Googlebot
    Disallow: /*.gif$
  • To prevent pages on your site from being crawled, while still displaying AdSense ads on those pages, disallow all bots other than Mediapartners-Google. This keeps the pages from appearing in search results, but allows the Mediapartners-Google robot to analyze the pages to determine the ads to show. The Mediapartners-Google robot doesn't share pages with the other Google user-agents. For example:
    User-agent: *
    Disallow: /
    
    User-agent: Mediapartners-Google
    Allow: /
Note that directives are case-sensitive. For instance, Disallow: /junk_file.asp would block http://www.example.com/junk_file.asp, but would allow http://www.example.com/Junk_file.asp. Googlebot will ignore white-space (in particular empty lines)and unknown directives in the robots.txt.

Pattern matching

Googlebot (but not all search engines) respects some pattern matching.
  • To match a sequence of characters, use an asterisk (*). For instance, to block access to all subdirectories that begin with private:
    User-agent: Googlebot
    Disallow: /private*/
  • To block access to all URLs that include a question mark (?) (more specifically, any URL that begins with your domain name, followed by any string, followed by a question mark, followed by any string):
    User-agent: Googlebot
    Disallow: /*?
  • To specify matching the end of a URL, use $. For instance, to block any URLs that end with .xls:
    User-agent: Googlebot 
    Disallow: /*.xls$
    You can use this pattern matching in combination with the Allow directive. For instance, if a ? indicates a session ID, you may want to exclude all URLs that contain them to ensure Googlebot doesn't crawl duplicate pages. But URLs that end with a ? may be the version of the page that you do want included. For this situation, you can set your robots.txt file as follows:
    User-agent: *
    Allow: /*?$
    Disallow: /*?
    The Disallow: / *? directive will block any URL that includes a ? (more specifically, it will block any URL that begins with your domain name, followed by any string, followed by a question mark, followed by any string).
    The Allow: /*?$ directive will allow any URL that ends in a ? (more specifically, it will allow any URL that begins with your domain name, followed by a string, followed by a ?, with no characters after the ?).
Save your robots.txt file by downloading the file or copying the contents to a text file and saving as robots.txt. Save the file to the highest-level directory of your site. The robots.txt file must reside in the root of the domain and must be named "robots.txt". A robots.txt file located in a subdirectory isn't valid, as bots only check for this file in the root of the domain. For instance, http://www.example.com/robots.txt is a valid location, but http://www.example.com/mysite/robots.txt is not.

REF: https://support.google.com/webmasters/answer/156449?hl=en 

Monday, December 16, 2013

Latest SEO Updates December 2013

Some of the Latest Updates about SEO & Latest In formations

1. Google is Tough on Repeat Offenders

One of the most fascinating and little-known areas of SEO news is Google penalties. When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. 
Google’s head spam fighter, Matt Cutts, recently revealed in a Q & A session that it’s much harder to come back and rank well after a second or third penalty. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely

2. Rich Snippets Could Be Rolled Out Soon

The author photos which appear next to search results once you’ve earned Google authorship are a form of rich snippet. However, it appears the world’s biggest search engine is considering leveling the playing field

3. In-Depth Results aren’t Going Anywhere

Back when Google’s Hummingbird Algorithm re-write was launched, the search engine announced they’d be sharing in-depth search results for around 10% of queries that may require more complex answers. Recent SEO news have indicated that the in-depth articles initiative continues, and that every web master has an opportunity to have their content featured among these top results:

While many of the websites featured in in-depth results have extraordinarily high site authority, the Google webmaster blog announced the SEO news that you can improve your chances of being featured here with the following tactics:

4. Google to Index App Content

If you haven’t yet built an app for your business, there may be even more incentive to get started now. Some of Google’s latest SEO news is that content from Android apps would soon be indexed like regular web pages.

5. Google PageRank is Now Up-to-Date

In perhaps the most shocking piece of SEO news in months, Google PageRank was quietly updated on December 6, 2013. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google.

6. Semantic Search is on the Rise

Anyone who’s been using web technologies for more than a decade remembers Boolean search operators. Early search engines weren’t smart enough to pick up on things like plural words, and you had to join your queries together with specific terms like “and”, “or”, and “else.” However, the deployment of Google Hummingbird, Bing’s Satori and Facebook’s knowledge graph in 2014 is clear evidence that search engines are getting much smarter at picking up on the variation behind phrasing choices, a concept known as semantic search.

7. Google Penalizes Excessive Linking

Cutts recently addressed the long-standing belief that you should never exceed 100 links per page on your website. Turns out, it’s still a wise best practice. In the early days of search, major engines had trouble indexing content with more than 100 links. While the capability is now there, excessive linking can be a pretty serious red flag that someone’s being spammy. Cutts recommends that content marketers stick to a “reasonable number” of links.


Read more at http://www.business2community.com/seo/7-breaking-seo-news-updates-will-take-business-new-heights-0714317#u9uk3sj7d3iZuxKd.99


Saturday, November 2, 2013

Latest Nokia Discount Offers | Nokia Lumia 520!

  Celebrate your Diwali with latest Nokia mobile phones at discounted prices 


NOKIA 520 DISCOUNT OFFERS 2013

Are you interested in buying latest mobile phone systems for this Diwali season? Then, you can try for recent models of Nokia brand cell phones which come with advanced features. A wide range of mobile phones are available in the markets today that fulfill your requirements. Nokia mobile phones are also offered in different models at lower prices. However, you must know the complete details about them to choose the right one. Recently, Nokia has introduced some unique models for you to gain more advantages. Of course, you can also get best discount offers on them for saving your valuable money.

This diwali NOKIA Comes with the cheapest and best Prices
NOKIA LUMIA 520 STARTS from Rs 7,451.00 AMAZON
 
Sale:  7,451.00


NOKIA Lumia 520 - Best Seller


Nokia Lumia models are a perfect one for you because they can be used for different purposes by meeting exact requirements. You can search for more details through various sources such as newspapers, magazines, internet, etc. The Nokia Lumia 520 is a fast selling one which arrives in the markets with latest applications. It has a display size of 4”with touch screen technology.  Main advantage of this model is that you can be able to maximize performance levels with less consumption of power because of high quality batteries. Nokia Lumia 520 model offer brightness control, orientation sensor, ambient light censor and color profile to display your pictures with attractive colors. You can also share your photos over face book, blue tooth, Picasa and Flickr. The maximum talk time is 9.7 hrs and the standby time is 390 hrs. With Nokia 520, you can playback music and images for 52 hours. Volume keys, camera keys, power and lock keys are available in this mobile phone. Moreover, it is a perfect one for your applications where you can store documents, notes and other details.


NOKIA Lumia 520 PRICES:

Advanced email, messaging and call management applications in this model help for carrying out a variety of works in an efficient manner. Several mobile allow huge discounts on Nokia Lumia 520 products for reducing your expenses to a larger extent.  You can compare latest mobile phone Diwali offers though online to find the best one that fit your budgets. High camera video resolution, frame, zoom, playback file formats and recording formats are other advantages of Nokia Lumia 520 model. It is possible to record your audios in different formats to obtain optimum results. You can also select Nokia Lumia 625, 1020, 1520 and 925 models depending on the requirements. All these models will support for your windows 8 operating system by addressing exact needs during the downloading process. Complete information on nokia mobile offers can be known from mobile online stores for minimizing your expenditure. As a consumer, you are largely benefited by discount mobile nokia offers which help to experience cutting edge technologies at lower prices. In addition, you can browse Diwali offers on Nokia Lumia 520 and other models at one place to purchase your dream smart phones without any difficulties. You can also consult with experts while buying these models from retail outlets. They will show ways for you to choose products at affordable rates. 


Check out Prices at AMAZON INDIA:

Price:  11,289.00
Sale:  7,451.00  FREE Delivery. Eligible for Cash on Delivery
You Save:  3,838.00 (34%)
Inclusive of all taxes

NOKIA Lumia 520 Black

NOKIA Lumia 520 White

NOKIA Lumia 520 Yellow

NOKIA Lumia 520 CYAN


NOKIA LUMIA 520 VIDEO Check out


10% Cash Back on all Axis Bank Credit & Debit Card purchases before 03rd November 2013. 


Enjoy 10% cash back on product purchases made using Axis Bank Credit & Debit cards. To receive the cash back, purchase a product on Amazon.in using your Axis Bank Credit or Debit Card before 03rd November 2013. Axis Bank will refund the cash back of 10% (up to ₹ 1,500 per card) to your card by 10th January 2014. Digital content purchases are excluded from this promotion (eBooks and Apps).

Thursday, October 10, 2013

Latest Google Hummingbird Google Algorithm Updates 2013!

New Algorithm Humming Bird in TECHNOLOGY!

It is fact that internet search has become quite a common approach, these days, whether it is about finding information, logging complaint, and purchasing any product or service. Google, one of the best search engines, always prefer to facilitate the searchers, which is why it introduces different algorithm on time to time basis. Algorithm basically works for the searchers to help them in finding the pages, which have the searched keywords.  To facilitate online users more, Google has introduced its new algorithm, named Hummingbird, on its 15th birthday.


What Google hummingbird is all about?
According to many experts, Google hummingbird is a true replacement of Penguin and Panda, as it pays more attention towards each and every word of the query input by the user. The basic aim of this algorithm is to find out what the online user is actually looking for so that the search engine may offer him the web pages with exact matching words. Now you must be thinking why this algorithm is known as hummingbird. Isn’t it? If you are thinking the same then you must know that Google has named this algorithm hummingbird because of its fast speed and precise nature.


What Google Hummingbird is going to Affect Websites?

With the launch of new algorithm, everyone is concerned that how it will affect the websites.  If one would say that the emergence of hummingbird algorithm will change the entire system of Google ranking and content judgment then it will not be wrong.
The basic aim of this algorithm is to focus the quality of the content in order to facilitate the online users at its best. It is assumed that with the help of hummingbird algorithm, the use of Black Hat SEO Technique will be decreased, which will be quite beneficial for the real SEO experts and of course, for the online users. Do not forget that if you will found using such techniques by Google then it will penalized for your site. The most interesting part is that this hummingbird algorithm is already there and affecting search results. You will be amazed to know that humming bird algorithm was launched just a month ago but it has affected almost 90% of total worldwide searches already, which is quite surprising.


In nutshell, it is worthy to acknowledge milestone of Google in terms of more user satisfaction and to offer more recognition to experts, who are putting real efforts.

This post is written by Adeel Zia, A social media marketing strategist and search engine optimizer who has been working as SEO monitor from the last 3 years. 

Thursday, July 18, 2013

Google Panda Updates JULY 2013

GOOGLE PANDA UPDATES JULY 2013

Google has confirmed that panda updates is rolling and its now more targeted.
But this update is like softening the update, which means its a time for recovery and there are chances of traffic rise also. I wish all SEO's all the best with the latest update


Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted

Many claim to get recovered check here 

PANDA GOOGLE UPDATES - Past & Present 

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
Panda Update 26, July 18, 2013 (confirmed)

Ref:
http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219

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