Sunday, October 16, 2016

Google Penguin 4.0 Updates!

Latest Updates about Google Penguin 4.0 Released on Sep 23, 2016 

Latest Google Penguin 4.0 UPDATE:

Google Penguin Real Time Algo which had started rolling out on Sep 23, 2016 has now fully rolled out to all Google Data centers

FACTS About Google Penguin 4.0 Algorithm:

Penguin is coined a “web spam” algorithm, but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses mostly around links. Google’s Gary Illyes said their focus is right, that they should be mostly concerned with the links when tackling Penguin issues.

What Google says here is that Penguin algo is based on source site and not on the target site. You must be concerned from where the links are coming the source. 
The links must be of quality when compared to the low quality sites.

Gary says Google just devalues those links, so instead of demoting a site, google just ignores that links, doesn't count those links at all. 

However Garry explains further here:

Gary Illyes: It’s not just links. It looks at a bunch of different things related to the source site. Links is just the most visible thing and the one that we decided to talk most about because we already talked about about links in general.

But it looks at different things on the source site, not on the target site, and then makes decisions based on those special signals.

But he also mentions that if you overdo then there can be Manual Penalty on your site, so its best to find good link resources and list bad links via  disavow tool.

read more here :source:

Google Penguin Algo Real time:

Penguin becomes more page-specific, not sitewide only.
Google has said "Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site"

As per Searchengineland:

Penguin might impact specific pages on a site, or it might impact sections or wide swaths of a site, while other pages are fine.

Google Penguin Algorithm Full Updates List:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
  • Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
  • Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports)
  • Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports)
  • Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports)
  • Penguin 4.0 & real-time on September 23, 2016 ( as penguin 4.0 is real time updates and it happens constantly so the percentage changes accordingly.

List of Google Algorithms Updates:

Here is a list of updated Google Algorithm links 
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update

Source: Read more here Google updates Penguin, says it now runs in real time within the core search algorithm

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