Wednesday, June 16, 2010

Latest SEO Updates: Google PR, Algorithm Change - Google May Day Update

 Major Updates: Google PR Updates, Algorithm Change - Google May Day Update

A) What is Google May Day Update?
According to Matt Cutts of Google said at Google I/O and confirmed
This is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.

Google said this was a change to the rankings algorithm and not a change to the indexing or crawling areas.
  • This does impact long-tail keywords, as covered almost a month ago
  • Cutts says auto-generated pages and content farms tend to get hit the most by Mayday.
  • His advice to webmasters affected by it, is basically to improve quality
  • Stuff that's not available anywhere else can be helpful - stuff that's not duplicate or scraped or lower quality.
  • Even Cutts says you shouldn't just focus on search engines. 

According to FOX:
This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).
According to WebProNews spoke with Google's Matt Cutts at SMX Advanced, and he talked a little bit about Mayday, saying that it was designed to try and spot signals of quality on pages and sites that would be good for users.
B) Google PR Updates:
It is important to note that Toolbar PageRank has no direct correlation with ranking. Google uses their own internal PageRank numbers and what they show in the Toolbar is often believed to not just be outdated but also not accurate.
More Information 

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