Latest SEO Updates: Google Webmaster Guideliness: Google's SEO Guidelines!

Google webmaster guidelines: Any webmaster who are new to the SEO industry or know about the SEO Industry must go through Google's guidelines which will give u insights about how to help find google index, and rank your site check Google's guidelines

Search Engine Optimization (SEO): Latest SEO Updates from GOOGLE's Webmaster Guidelines. Before Hire SEO check the Google's SEO Checklist. I like this step taken by Google as it gives an insight for webmasters, business guys to know before they hire SEO's.
Me(Pravish Thomas) myself as an SEO Analyst and Strategy Planner do highly recommend the following important points as under:

Many top SEO's and Consultants recommends:
* Review of your site content or structure
* Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies.


Watch out for Unethical SEO's before u hire them!

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google
• requests your FTP account information or root access to your server

If u feel that any SEO has done damage to ur website or doing unethical SEO services then kindly follow as under:

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/

Note:

If anyone would like to outsource projects related to SEO, SEM, Freelance, Web page optimization, Top ranks in search engines, Consulting then do get in touch with me. Free analysis of sites would be given on case to case basis and how to improve site to increase traffic and user visibility will also be provided. mail to pravishseoexpert {@} yahoo.com. A perfect on page optimization will always lead to a long term success.

source: http://www.google.com/support/webmasters/bin/answer.py?answer=35291&ctx=sibling